Our supporters, allies and volunteers are online. The new supporter you sign-up canvassing on a street corner expects to stay connected to your campaign on Facebook. And every supporter you can reach by phone or email is waiting to be mobilized to your campaign’s next online or offline call to action.
If you come to Digital Campaigning, you’ll learn how to design digital engagement strategies to engage your supporters using a full range of digital tools: petitions, social media, email blasts, surveys, texting, and more. You’ll learn how to write compelling emails and social media posts to move your supporters to action, and how to optimize your digital campaigns to bring the widest possible audience to your actions. You can expect to leave with a to-do list to make your digital work more effective, and a deeper understanding of how to use digital tools.
November 15- Tell your story: Campaign Writing for Email and Social Media
November 22- Make a plan: Designing Your Digital Engagement Strategy
November 29- Get it out there: Implementing Your Digital Campaign
All sessions are 3pm-5pm PT
Digital Campaigning is for anyone working or volunteering on social change campaigns or progressive non-profit who wants to up their digital skill set. Whether you’re a volunteer at a small grassroots campaign, or a staff member at a large union or non-profit, you’ll learn skills and concepts to take your work to the next level.
Digital Campaigning is a 3-week online training. It runs on November 15, November 22, and November 29 from 3pm to 5pm Pacific Time. Please plan to be at a computer at least 10 minutes before the start of each training.
We'd like to connect further on different accessibility needs that would make this training as physically, cognitively, and personally accessible as possible. Some of the ways we're already committed to doing this are by describing the slides we're on every time we're transitioning, making clear slide descriptions and notes, making slides that describe activities as they're happening, and by using Zoom which has put a lot of effort into the user experience of screenreaders on the platform.
We will also set community norms around writing, spelling, grammar, and pace. The trainers are committed to making sure that when an idea is written in a way that is clear that they'll be sure to check in and make sure the idea is documented and shared in a way everyone can understand and connect with.
If dexterity or typing speed are concerns for you, or if you have any questions or suggestions on the accessibility of this training, we'd love to hear from you at email@example.com
The training will be highly interactive, with classroom style discussion and partner activities. Some weeks you’ll be asked to do about 1 hour of work outside of the training time, and will get individualized feedback from your trainer on email writing and campaign strategy assignments. Attending in real time is key to getting the most out of the experience.
We’ll be using Zoom as our online teaching platform. You’ll need access to a computer, tablet or smartphone with speakers, microphone and webcam to participate. Details on system requirements for your Mac, PC, tablet or smartphone are here: https://support.zoom.us/hc/en-us/articles/201362023-System-Requirements-for-PC-Mac-and-Linux.
Tuition for Digital Campaigning is $165.
Scholarships are available for individuals and organizations who cannot afford the full tuition fee.
Digital Campaigning is being sponsored by our friends at Point Blank Creative. Thanks to their generous sponsorship, we are able to offer scholarships covering up to 100% of the tuition cost to those individuals and organizations who need financial support. We don't ask you to explain why you need a scholarship, and please don't hesitate to ask for what you need to make it accessible. You'll have a chance to apply for a scholarship as part of your training application.
Participants that cancel via email to an Organize BC staff a minimum of 10 working days prior to the first session are eligible for a full refund. Cancellations that occur later than that may not be eligible for a refund.
We'll be hosting this training from:
The unceded territories of Lekwungen-speaking Peoples of the Esquimalt and Songhees Nations, and the W̱SÁNEĆ Peoples, specifically the BOḰEĆEN (Pauquachin), SȾÁ,UTW̱ (Tsawout), W̱JOȽEȽP (Tsartlip), and W̱SÍḴEM (Tseycum) Nations.
And from the traditional land of the Huron-Wendat and Petun First Nations, the Seneca, and most recently, the Mississaugas of the Credit River. Toronto is also in the 'Dish With One Spoon' Territory. The Dish With One Spoon is a treaty between the Anishinaabe, Mississaugas, and Haudenosaunee that bound them to share the territory and protect the land. Subsequent Indigenous Nations and peoples, Europeans and all newcomers have been invited into this treaty in the spirit of peace, friendship and respect.
We encourage you to consider and learn more about the land you're connecting from. A resource we love is http://native-land.ca.