Raising awareness and putting out press releases is rarely enough. Winning campaigns in a media-saturated world requires people power. Organizing: People, Power, Change teaches time-tested skills of community organizing to build people-powered campaigns.
On modern social change campaigns field organizing and digital organizing have merged. We meet supporters both at their doorstep and on their smartphone. If you come to Digital Campaigning, you’ll learn how to design digital engagement strategies to engage your supporters using a full range of digital tools: petitions, social media, email blasts, surveys, texting, and more. You’ll learn how to write compelling emails and social media posts to move your supporters to action, and how to optimize your digital campaigns to bring the widest possible audience to your actions. You can expect to leave with a to-do list to make your digital work more effective, and a deeper understanding of how to use digital tools.