Having the facts on your side doesn’t mean people will agree with you, and a persuasive argument is rarely enough to move people to volunteer, vote, or donate. In Campaign Storytelling you’ll learn how stories can be used to tap into the values you share with your audience, and how to use the Public Narrative storytelling framework to evoke emotions that drive people to action, through in person and online storytelling.
We're currently developing Campaign Storytelling as a 2-day public course, and have offered it in the past as a custom workshop.
Campaign Storytelling is for anyone shaping or delivering your campaign's message to the public. Communications staff, campaigners, spokespeople, fundraisers, and volunteers running grassroots campaigns are all great candidates for this training. Campaign Storytelling brings together frameworks on storytelling, framing and messaging that can be applied to any progressive issue – from climate change and anti-racism, to voting reform and disability justice.