Do you want to grow your supporters list? Do you want to to generate more donations and actions from your emails and social media posts? Do you want to improve your use of digital tools to move supporters to real world actions? Are you unsure which of the many social media and communications channels to use to engage your supporters?
Organize BC is partnering with Leadnow, a national leader in digital campaigning, to offer a Digital Campaigning training series. In three interactive workshops, you’ll learn how to design digital engagement strategies to engage your supporters using a full range of digital tools: petitions, social media, email blasts, surveys, texting and more. You’ll learn how to write compelling emails and social media posts to move your supporters to action, and how to optimize your digital campaigns to bring the widest possible audience to your actions. You can expect to leave with a to-do list to make your digital work more effective and a deeper understanding of how to use digital tools.
Digital Campaigning will run over the course of three weeks. Signing up for the course gives you access to all three sessions. We’re not registering people for individual sessions, though if you have a schedule conflict with one of the sessions, we’re open to talking about how to make it work for you.
Monday, March 19 - Tell your story: Campaign Writing for Email and Social Media
Monday, March 26 - Make a plan: Designing Your Digital Engagement Strategy
Tuesday, April 3 - Get it out there: Implementing Your Digital Campaign
All sessions are 3pm-5pm PST / 4pm-6pm MST / 5pm-7pm CST / 6pm-8pm EST
This is not a webinar.
Digital Campaigning will be highly interactive, with classroom style discussion and partner activities. Each week you’ll be asked to do about 1 hour of work outside of the training time, and will get individualized feedback from your trainer on email writing and campaign design assignments. Attending in real time is key to getting the most out of the experience.
Who is it for?
This training is for anyone working or volunteering on social change campaigns who wants to up their digital campaigning skill set. Whether you’re a volunteer at a small grassroots organization, or a staff member at a large organization, you’ll learn skills and concepts to take your work to the next level.
Apply for Digital Campaigning!
Participants need to apply and be accepted. Apply now for Digital Campaigning, it will take about 5 minutes.
We’ll be using Zoom as our online teaching platform. You’ll need access to a computer, tablet or smartphone with speakers, microphone and webcam to participate. Details on system requirements for your Mac, PC, tablet or smartphone are here: https://support.zoom.us/hc/en-us/articles/201362023-System-Requirements-for-PC-Mac-and-Linux.
Regular tuition for Digital Campaigning is $265. Because of a start-up grant for this program, we are able to offer a discounted rate of $165 for all participants for this training.
Scholarships are available for individuals and organizations who cannot afford the full tuition fee. Scholarships are offered on a first-come first-serve basis. You'll have a chance to apply for a scholarship as part of your training application.
Participants that cancel via email to an Organize BC staff a minimum of 10 working days prior to the first session are eligible for a full refund. Cancellations that occur later than that may not be eligible for a refund.